E-E-A-T

E-E-A-T is how Google's guidelines describe trustworthy content: does the author have real experience and expertise, is the site an authority on the topic, and can the information be trusted? It matters most for topics that affect people's money, health, or safety - but increasingly for competitive queries generally.

You can't set an E-E-A-T score directly. You build it: named authors with genuine credentials, accurate well-sourced content, clear contact and policy information, and a track record on the topic. The same signals also make AI systems more willing to cite you.