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Recent posts
Fresh thinking on audits, visibility, and getting more from your site.
Ben FoordHow to Fix a Redirect Loop (ERR_TOO_MANY_REDIRECTS)
A redirect loop doesn't just lose ranking signal, it breaks the page completely. Here's what causes ERR_TOO_MANY_REDIRECTS and how to find the conflicting rule.
Read moreBen FoordHow to Do a Backlink Audit (and When You Actually Need One)
Not every declining site needs a backlink audit. Here's how to tell if link quality is the problem, how to run the audit, and how to use a disavow file without doing more harm than good.
Read moreBen FoordThe Website Launch Checklist: What to Check in the First 30 Days
Your site is live. Now what? A week-by-week checklist for the first 30 days: indexing, tracking, forms, and the early warning signs worth catching fast.
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