GEO is the practice of making your content easy for generative AI systems - ChatGPT, Perplexity, Gemini, Google's AI Overviews - to find, understand, and reference. Where classic SEO aims for a high ranking in a list of links, GEO aims to be the source an AI summary draws on.
In practice, much of GEO is good SEO plus a few AI-specific extras: clear structure and direct answers, strong trust signals, unblocked AI crawlers, and machine-readable business information. It's an addition to your SEO work, not a replacement for it.
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