Technical SEO
Meta description
The short summary of a page that search engines often show beneath its title in results.
The meta description is a short snippet (roughly 150-160 characters) that summarises a page. Search engines frequently display it under the page title, so while it isn't a direct ranking factor, it strongly influences whether people click.
A good meta description is specific, matches what's on the page, and includes the words a searcher would use. Every important page should have its own, rather than sharing a generic one.
Further reading
Related terms
Want to see how your page measures up on this and more?