Google Analytics 4 (GA4) shows who visits your site, where they came from and what they do. Create a GA4 property, add its Measurement ID to your site once, then check your own visit appears in the Realtime report.
Why it matters
Without analytics you can't tell which pages, searches or campaigns bring in enquiries, so every marketing decision is a guess.
Search Console shows how you appear in Google; GA4 shows what visitors do once they arrive. You need both to connect rankings to results.
AuditCrow uses your GA4 data to show which fixes actually moved traffic and enquiries.
How AuditCrow checks this
When you connect Google Analytics to AuditCrow, the app checks the property matches your site and is receiving data.
How to fix it
- 1Create a GA4 property with a web data stream for your site at analytics.google.com, and copy its Measurement ID (it starts with G-).
- 2Add it to your site in one place only: your platform's Google Analytics setting, a plugin such as Site Kit, or the Google tag in your page head.
- 3If you show a cookie banner, Analytics only counts visitors who accept, so expect lower numbers.
- 4Visit your site and check your visit appears in the Realtime report within 30 minutes.
Fix it on your platform
How to fix it on WordPress
Where: Site Kit > Settings > Connect More Services
- Install and activate the Site Kit by Google plugin, then sign in with your Google account.
- Go to Site Kit > Settings > Connect More Services and choose Set up Analytics.
- Pick your Analytics account, property and web data stream (or let Site Kit create them), then click Configure Analytics.
Note: If a theme or another plugin already adds Analytics, Site Kit flags it: keep one, not both.
Source: Analytics - Site Kit by Google · Last checked
How to fix it on Shopify
Where: Sales channels > Google & YouTube
- Install the Google & YouTube app and connect your Google account.
- Go to Sales channels > Google & YouTube and, in the Looking only to set up Google Analytics 4? banner, click Get started.
- Under Connect a Google Analytics property, choose your GA4 property and click Connect.
Note: Remove any older Analytics code pasted into the theme or a custom pixel, or sales may be counted twice.
Source: Connect the Google & YouTube channel to Google Analytics 4 · Last checked
How to fix it on Wix
Where: Marketing Integrations > Google Tag
- In your Wix dashboard open Marketing Integrations and click Connect under Google Tag.
- Click Add Google Tag ID, paste your Measurement ID with no spaces, and click Save.
Note: Needs a Premium plan and a connected domain.
Source: Tracking Events on Your Wix Site with a Google Analytics Measurement ID · Last checked
How to fix it on Squarespace
Where: Developer tools > External API keys
- Open the Developer tools panel and click External API keys.
- Paste your Measurement ID into the Google Analytics field and click Save.
Note: Squarespace says stats can take up to 24 hours to appear. To let UK visitors refuse cookies, turn on Cookie banner and Decline all button in Cookies and Data Privacy.
Source: Connect Google Analytics to your site · Last checked
How to fix it on Webflow
Where: Site settings > Integrations > Google Analytics
- Open Site settings, go to the Integrations tab and find Google Analytics.
- Paste your Measurement ID, click Save changes, then publish the site.
Note: Webflow only accepts GA4 Measurement IDs. Don't also paste the tag into your head code.
Source: How do I connect my Webflow site to Google Analytics? · Last checked
How to fix it on any other website
Where: Admin > Data streams > your web stream > View tag instructions
- In Google Analytics go to Admin > Data streams and open your web stream.
- If your site builder has a Google Analytics field, paste the Measurement ID there.
- Otherwise click View tag instructions, choose Install manually, and paste the Google tag straight after the opening head tag on every page, or add it with Google Tag Manager.
Source: Set up Analytics for a website and/or app · Last checked
Related terms
Want to see whether your own site passes this check, and everything else?