The viewport meta tag tells a phone's browser to render your page at the phone's actual width instead of shrinking down a desktop layout. Without it, mobile visitors get a page that is zoomed out and hard to use.
Why it matters
Google indexes the mobile version of your site by default. A page that does not declare a viewport typically renders badly on a phone, which affects both the visitor's experience and how Google's mobile-first crawler assesses the page.
This is one of the cheapest fixes on this list: it is a single line in the page's `<head>`.
How AuditCrow checks this
AuditCrow looks for a `<meta name="viewport">` tag with a `content` value that includes `width=device-width` on each sampled page.
How to fix it
- 1Add this line inside the `<head>` of every page template: `<meta name="viewport" content="width=device-width, initial-scale=1">`.
- 2If the site is built on a theme or framework, this usually belongs in one shared header template rather than every individual page. Check there first.
- 3In WordPress, almost every modern theme includes this by default. Its absence usually means a very old or heavily customised theme, or a hand-built header template that dropped it.
- 4After adding it, reload the page on an actual phone (or a browser's device-emulation mode) and confirm text is a readable size without pinching to zoom.
Related terms
Related checks
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