A title tag is the clickable headline Google shows in search results. Give every page a unique one, under about 60 characters, that describes what the page is about and includes your main keyword near the front.
Why it matters
The title tag is usually the first thing a searcher reads about your page, before they decide whether to click. A missing, generic ("Home", "Untitled") or duplicated title costs clicks even when the page ranks well.
Google may rewrite a poor title in the search snippet, which takes the wording out of your control. A clear, accurate title reduces how often that happens.
Duplicate titles across pages also make it harder for Google to work out which page is the right answer for a given search, which can dilute rankings for both.
How AuditCrow checks this
AuditCrow reads the <title> element on each sampled page, checks it is present and non-empty, flags anything close to 60 characters (roughly the point search results start truncating on desktop), and separately flags any title reused on more than one URL.
How to fix it
- 1Open the page's HTML `<head>` and confirm a `<title>Your title here</title>` element exists.
- 2Write a specific title: what the page is, and for a business page, ideally what you do and where. Put the most important words first.
- 3Keep it under roughly 60 characters so it is unlikely to be cut off in search results.
- 4Check no other page on the site uses the same title. Two pages with the same title are usually a sign one of them should not exist, or needs a canonical tag.
- 5In WordPress, most SEO plugins (Yoast, Rank Math) add a title field to the page editor; if the theme has no plugin, the title often falls back to the page name, which is why it repeats across pages.
Fix it on your platform
How to fix it on WordPress
Yoast SEO
Where: Page editor > Yoast SEO > Search appearance
- Open the page in the WordPress editor and find the Yoast SEO sidebar, or the Yoast SEO box under the content.
- Click Search appearance and fill in SEO title and Meta description, watching the preview.
- Click Update to save.
Source: How to create a good meta description · Last checked
Rank Math
Where: Page editor > Rank Math > General > Edit Snippet
- Open the page in the WordPress editor and click the Rank Math icon at the top right.
- On the General tab, click Edit Snippet and fill in Title and Description.
- Close the snippet window and click Update.
Note: In the classic editor, the Rank Math box is below the content instead.
Source: How to Enter SEO Meta Title, Description, and Focus Keyword · Last checked
How to fix it on Shopify
Pages
Where: Online Store > Pages > Search engine listing preview > Edit website SEO
- In Shopify admin go to Online Store > Pages and open the page.
- In Search engine listing preview, click Edit website SEO.
- Fill in Page title and Description, then click Save.
Note: For the homepage, use Online Store > Preferences instead.
Source: Adding keywords for SEO to your Shopify store · Last checked
Products
Where: Products > your product > Search engine listing
- In Shopify admin go to Products and open the product.
- In Search engine listing, click the edit icon.
- Fill in Page title and Meta description, then click Save.
Source: Adding and updating products · Last checked
Collections
Where: Products > Collections > your collection > Search engine listing
- In Shopify admin go to Products > Collections and open the collection.
- In Search engine listing, click the edit icon.
- Fill in Page title and Meta description, then click Save.
Note: Avoid changing the URL handle in the same panel unless you also create a redirect.
Source: Collection settings · Last checked
How to fix it on Wix
Where: Pages & Menu > More Actions > SEO basics
- In the Wix Editor click Pages & Menu, then the More Actions icon next to the page.
- Click SEO basics and fill in Title tag and Meta description.
- Publish the site.
Note: To set defaults for a whole page type, use SEO & GEO > Tools and settings > SEO Settings in the dashboard.
Source: Adding SEO Title Tags and Meta Descriptions to Your Pages · Last checked
How to fix it on Squarespace
Where: Pages panel > page settings > SEO
- Open the Pages panel, hover over the page and click its settings icon.
- Open the SEO tab and fill in SEO Title and SEO Description.
- Click Save.
Note: The homepage has no SEO title; its description is the SEO site description.
Source: Adding SEO descriptions · Last checked
How to fix it on Webflow
Where: Pages panel > Page settings > SEO settings
- In the Designer open the Pages panel and click Page settings for the page.
- Under SEO settings, fill in Title tag and Meta description.
- Publish the site.
Note: Webflow has no site-wide default, so each page needs its own.
Source: Add SEO title and meta description · Last checked
How to fix it on any other website
- In the page's HTML head, make sure there's one <title> element with the page's title.
- Add or edit <meta name="description" content="..."> with a short summary of the page.
- Make both unique for every page, then publish.
Source: Influencing your title links in search results · Last checked
Related terms
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