A title tag is the clickable headline Google shows in search results. Give every page a unique one, under about 60 characters, that describes what the page is about and includes your main keyword near the front.
Why it matters
The title tag is usually the first thing a searcher reads about your page, before they decide whether to click. A missing, generic ("Home", "Untitled") or duplicated title costs clicks even when the page ranks well.
Google may rewrite a poor title in the search snippet, which takes the wording out of your control. A clear, accurate title reduces how often that happens.
Duplicate titles across pages also make it harder for Google to work out which page is the right answer for a given search, which can dilute rankings for both.
How AuditCrow checks this
AuditCrow reads the <title> element on each sampled page, checks it is present and non-empty, flags anything close to 60 characters (roughly the point search results start truncating on desktop), and separately flags any title reused on more than one URL.
How to fix it
- 1Open the page's HTML `<head>` and confirm a `<title>Your title here</title>` element exists.
- 2Write a specific title: what the page is, and for a business page, ideally what you do and where. Put the most important words first.
- 3Keep it under roughly 60 characters so it is unlikely to be cut off in search results.
- 4Check no other page on the site uses the same title. Two pages with the same title are usually a sign one of them should not exist, or needs a canonical tag.
- 5In WordPress, most SEO plugins (Yoast, Rank Math) add a title field to the page editor; if the theme has no plugin, the title often falls back to the page name, which is why it repeats across pages.
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