Structured data is code on your page that states facts about your business in a format search engines and AI tools read reliably: name, address, phone, opening hours and logo. Add Organization or LocalBusiness markup to your homepage, then test it.
Why it matters
Search engines and AI assistants piece together who you are from many sources. Structured data states the facts directly, which makes it less likely they get your phone number, address or opening hours wrong.
For local businesses, matching name, address and phone details across your site, your Google Business Profile and directories is a long-standing trust signal.
It's also how you tell search engines which logo and social profiles belong to you.
How AuditCrow checks this
AuditCrow reads the JSON-LD structured data on your page and checks that some is present.
How to fix it
- 1Check what your platform already adds: Wix and Squarespace generate business markup from your business details automatically.
- 2If it's missing, add a LocalBusiness (or Organization) block with your name, address, phone number, opening hours and logo, using the same details as your Google Business Profile.
- 3Add it once, on your homepage or contact page, so two blocks can't contradict each other.
- 4Test the live page with Google's Rich Results Test and fix any errors.
Fix it on your platform
How to fix it on WordPress
Rank Math
Where: Rank Math SEO > Titles & Meta > Local SEO
- Switch on the Local SEO module in the Rank Math dashboard, then open Rank Math SEO > Titles & Meta > Local SEO.
- Choose Organization, then add the name, logo, address and phone number, and pick the closest Business Type.
- Fill in Opening Hours and save.
Note: If you leave the logo blank, Rank Math uses the Site Logo from Appearance > Customize > Site Identity.
Source: Using Rank Math's Local SEO Module · Last checked
Yoast SEO
Where: Yoast SEO > Settings > Site representation
- Go to Yoast SEO > Settings > Site representation and choose Organization.
- Enter the organisation name, upload your logo and save.
- For address, phone and opening hours you need Yoast SEO Premium with Local SEO: fill in Business info under Yoast SEO > Local SEO.
Source: The Organization schema for your business · Last checked
How to fix it on Shopify
Where: Online Store > Edit code
- In Shopify admin go to Online Store, duplicate your theme as a backup, then choose Edit code.
- Open layout/theme.liquid and paste a LocalBusiness JSON-LD block just before </head>.
- Fill in your name, address, phone, opening hours and logo URL, then save.
Note: Edited themes can miss automatic updates. Shopify's built-in structured data covers products and articles, not your business details.
Source: Editing theme code · Last checked
How to fix it on Wix
Where: Pages & Menu > More Actions > SEO basics > Advanced SEO > Structured Data Markup
- Make sure your business name and location are filled in: Wix then creates LocalBusiness markup for your homepage automatically.
- To add your own instead, open Pages & Menu, click More Actions on the home page and choose SEO basics.
- Open Advanced SEO > Structured Data Markup, click +Add New Markup, paste your JSON-LD and click Apply.
Note: Check what Wix already generates before adding a second block.
Source: Adding Structured Data Markup to Your Site's Pages · Last checked
How to fix it on Squarespace
Where: Code Injection > Header
- Squarespace already adds Local business and Organization data automatically, so check the Rich Results Test first.
- If details are missing, open the Code Injection panel and paste your LocalBusiness JSON-LD, in script tags, into Header.
- Click Save.
Note: Code Injection needs the Core plan or higher.
Source: Customize parts of your site with code injection · Last checked
How to fix it on Webflow
Where: Site settings > Custom code
- Open Site settings and go to the Custom code tab.
- Paste your LocalBusiness JSON-LD, in script tags, into Head code.
- Click Save changes, then publish.
Note: Custom code isn't available on every plan.
Source: Custom code in head and body tags · Last checked
How to fix it on any other website
- Write a <script type="application/ld+json"> block with your LocalBusiness details: name, address (PostalAddress), telephone and openingHoursSpecification.
- Add it to the head of your homepage or contact page.
- Add Organization markup with your logo if you want a logo shown.
Source: Local Business (LocalBusiness) Structured Data · Last checked
Related terms
Related checks
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